As a dental marketing firms practice owner, your goal may be to increase patient bookings or improve retention. Whatever your objective, finding a marketing agency that can help is a huge step in the right direction. But how can you know whether an agency will be able to deliver the results you need? To make an informed decision, start by establishing measurable marketing goals.

This will give you a benchmark to measure the success of your partnership with an agency. You can then ask prospective agencies what they have done for their clients with similar objectives, and which strategies they recommend based on past successes.

Dentist Marketing Companies: What They Offer and Why You Need One

For example, if you want to improve your online reputation, an agency with extensive Google AdWords experience could be a good fit. Alternatively, you might be looking to attract new patients through email marketing campaigns. A firm like Broadly can help with both, offering a range of customizable templates to get you started, as well as the ability to track the performance of your campaigns.

Another option is to look for a firm with an in-house team of writers. This allows them to keep up with trends in the dental industry and create content that is relevant to your target audience. The advantage is that this will be more cost-effective than hiring an outside writer.

Funnel Boost Media stands out for their focus on local markets and understanding the unique needs of community-based dental practices. They also offer a wide range of services, including search engine optimization (SEO), custom web design, and pay-per-click advertising. They also provide retargeting campaigns to help you reconnect with former patients.